Wall Street Journal article regarding My Fitness Pal app
Read this article and then comment on the questions below:
QUESTIONS:
1. (Introductory) Do some research on MyFitnessPal. Provide some information about its founders and the inspiration behind the app. Speculate on why MyFitnessPal has been able to grow so rapidly.
2. (Introductory) To what degree to you believe building smartphone apps is within the capabilities of college students?
3. (Advanced) What industries, other than the weight-loss industry, are primed to be disrupted by smartphone apps?
4. (Advanced) On a scale of 1-10 (10 is high), how successful do you think MyFitnessPal will become? Justify your answer.
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